In 2001, the Springfield Area Chamber Of Commerce began an initiative to bring together two of the regions largest economic engines.

The health care sector employs over 30,000 people and provides an economic impact of well over $4.5 billion annually.  Also more than 42,000 college students and the largest university in Missouri call Springfield home.  The economic development initiative is centered around creating an environment for interaction between these sectors in order to encourage quality development opportunities in the Springfield region.